Databases

Database-marketing

Accurate, trustworthy and updated data are the first step to precise segmentation and relevant targeting for an efficient campaign.

“Know what your customers want most and what your company does best.” Kevin Stirtz

Accurate, trustworthy and updated data are the first step to precise segmentation and relevant targeting in an efficient campaign. To know your customers better, to create conditions for their loyalty, or to improve winning over your prospects, NAOS Marketing can enrich your B2B or B2C databases:

  • collecting socio-demographic and/or behavioral data to anticipate the attitude of your clients and to identify opportunities for up-selling and adapting your message according to your audiences and their position in the client’s life cycle
  • collecting email addresses of your clients, decision-makers, and people you want to subscribe to your newsletters
  • collecting missing information (date of birth, telephone, number of children, age of family members, size of the household, emails, etc.).

Gathering information can take place online (via games, quizzes, questionnaires directly on your website, etc.) or offline (via phone survey, sponsorship, etc.). To capture the data of your visitors, games can be broadcast from your website or included in an emailing campaign. To respect the privacy of your customers, NAOS Marketing advocates opt-in options, giving your customers the option to unsubscribe from your mailing list.